A Brief Guide to Writing an Impressive RFP for Video Production

Congratulations! You finally considered the benefits you’d get from using videos, and now you’ve decided to take your business to the next level. Will you handle all of the stress involved in video production to save more money without guaranteeing satisfactory results? Or perhaps you hired an experienced NYC video production company to handle your video production needs?

Most sensible people will recommend you do the latter. A corporate video production company will handle all of the work for you. The problem is that many video production companies are out there, and your search will be much more difficult if you have a limited budget. To find the best video production agency that can cater to your needs, you need to send out RFPs to understand better what company you should choose.

But what is an RFP in the first place? In this article, Corporate Video Production will teach you how to create an impressive RFP that video production companies will check out.

What is an RFP?

If you’re planning to hire an NYC video production agency, you first need a request for proposal (RFP). It’s a general description of the type of video you want and how you want it to turn out. It typically involves things such as timeline, budget limits, and length of the video, to name a few. This is the best time to explain your company’s expectations towards the video because you’ll see if the agency is capable of helping you or not.

How to Create an Effective RFP

Describing your vision for your video can be challenging. It’s not as easy as filling out a contact form and describing your desired video in one to two sentences. An RFP will give video production companies an idea of how they want your video to turn out. So you’ll need to make it a comprehensive and informative RFP if you want your prospective video production company to reply to your queries more quickly.

Here are some ways you can do to create an effective RFP.

Make it Presentable Yet Interesting

If you want to make it on the top of your prospective corporate video production company’s to-do list, you’ll need to make your RFP look presentable yet interesting. These companies are composed of creative people, and creativity is the best way to capture their attention. They’re also pretty big on visuals, so we recommend creating an on-brand design template. Use your brand’s name, logo, font, and colors to make this template, and make it visually appealing.

Remember: you’re not creating a boring resume – you’re creating a request for a proposal.

Organize the Sections Clearly

It’s a good idea to make your RFP visually appealing, but don’t make it look overwhelming. Organize your RFP sections clearly to convey information effectively. Doing so will help the producer, agent, or representative to focus and pay better attention to your request without feeling too overwhelmed.

Get to the Point

There’s no point in using too much flowery language when making RFPs. The longer the sentences are per section, the less it’s readable. We recommend you stick with more than a few sentences to elaborate on the video you have in mind. Use succinct language, and elaborate your ideas in the most concise way possible. Ensure your RFP includes language relevant to achieving your goal – nothing more.

What Sections to Include In Your RFP?

Now that you know how to write your proposal request, it’s time to know the key sections you need to put on your RFPs.

A good RFP consists of the following sections:

Company Information
Project Title
Background
Goals and Target Audience
Distribution Channels
Key Dates
Total Budget for the Project
Requested Deliverables
Requirements for the Proposal
What to Do After the Proposal

Additional Notes

Keep in mind that each NYC video production company will handle the RFPs. It’s also quite impossible for a corporate video production company to create a desired proposal without having a solid confirmation of one of the creative aspects involved in the project.