A Brief Guide to Writing an Impressive RFP for Video Production
Congratulations! You finally considered the benefits you’d get from using videos, and now you’ve decided to take your business to the next level. Will you handle all of the stress involved in video production to save more money without guaranteeing satisfactory results? Or perhaps you hired an experienced NYC video production company to handle your video production needs?
Most sensible people will recommend you do the latter. A corporate video production company will handle all of the work for you. The problem is that many video production companies are out there, and your search will be much more difficult if you have a limited budget. To find the best video production agency that can cater to your needs, you need to send out RFPs to understand better what company you should choose.
But what is an RFP in the first place? In this article, Corporate Video Production will teach you how to create an impressive RFP that video production companies will check out.
What is an RFP?
If you’re planning to hire an NYC video production agency, you first need a request for proposal (RFP). It’s a general description of the type of video you want and how you want it to turn out. It typically involves things such as timeline, budget limits, and length of the video, to name a few. This is the best time to explain your company’s expectations towards the video because you’ll see if the agency is capable of helping you or not.
How to Create an Effective RFP
Make it Presentable Yet Interesting
If you want to make it on the top of your prospective corporate video production company’s to-do list, you’ll need to make your RFP look presentable yet interesting. These companies are composed of creative people, and creativity is the best way to capture their attention. They’re also pretty big on visuals, so we recommend creating an on-brand design template. Use your brand’s name, logo, font, and colors to make this template, and make it visually appealing.
Organize the Sections Clearly
Get to the Point
What Sections to Include In Your RFP?
- Company Information
- Project Title
- Goals and Target Audience
- Distribution Channels
- Key Dates
- Total Budget for the Project
- Requested Deliverables
- Requirements for the Proposal
- What to Do After the Proposal